If you plan to launch your own online business or intend to start your career as a digital marketing specialist after graduation from your MBA program, Google Analytics is an essential tool you need to learn and become a master of it.
Google Analytics is a web analytics tool powered by Google which allows you to track and analyze your website activities such as web traffic, session duration, bounce rate, etc. You can also connect your Google Ads account to Google Analytics and monitor the performance of your advertising campaigns through tracking your conversion rate, sales, lead generation, etc.
Google Analytics Certifications for Digital Marketers
In recent years, Google developed a mobile version of Google Analytics which allows you to track your website even through your smartphone.
To start your career in the digital marketing field, Google Analytics certification is one of the requirements you probably see in job descriptions. You can pass Google Analytics courses and get your free certification easily from Google.
Google Analytics Academy currently provides below courses for those who want to be master in Google Analytics tool:
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started With Google Analytics 360
- Google Tag Manager Fundamentals
- Introduction to Data Studio
To improve your digital marketing skills and increase your chance to find a job in the digital marketing field, start your Google Analytics course now by clicking here.
