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Dr. Lisa Cavanaugh is a professor at the University of British Columbia is an expert in consumer psychology and marketing. Her research examines how emotions, identity, and social relationships influence consumption. She teaches Business Strategy Integration Global courses in the MBA program at UBC Sauder School of Business.
Her research interests are Emotions, Relationships, Self and Identity, Social Influence, and Prosocial Consumption.
Tel: +1 604.827.1421
Email: lisa.cavanaugh@sauder.ubc.ca
Lisa Cavanaugh’s LinkedIn profile
Lisa Cavanaugh Website: http://lacavanaugh.com/
